A general-goods distributor for Iraq's stores.
Dar al-Tumooh — "the house of ambition" — is a general-goods distribution company serving retailers across Iraq and the Kurdistan Region. We bring stationery, household goods, toys, gifts, and art supplies to the bookshops, supermarkets, and variety stores where people shop for everyday life.
We sit between the manufacturer and the retailer, and we own every link in between: the sourcing and the import, the customs clearance and the compliance, the warehouse and the seasonal planning, the fleet and the route, and the merchandising that keeps a broad shelf full. One partner, accountable from the factory gate to the store shelf.
A variety store wins on breadth and turnover — and chasing a dozen suppliers for it kills both. So we carry depth across five categories, plan the seasonal peaks ahead of time, and source in volume from reliable manufacturers, with toy-safety and quality checks where they matter. One order can stock the whole store.
Our mission is to make a full, varied shelf simple to keep. We deliver in full and on time, price fairly for the trade, and plan the seasons with our customers — because in general goods, the store that never runs out of the right line is the one that wins the sale.
Operating principles
- 01
Breadth from one partner
Five categories deep enough to stock the whole store, so retailers complete the order in a single call instead of juggling many suppliers.
- 02
Quality and safety checked
Sourced from reliable manufacturers with toy-safety and quality checks where they matter, and full import documentation. What you stock is compliant and dependable.
- 03
Planned for the season
Back-to-school, holidays, and gifting peaks stocked ahead — so you have depth on the fast-movers exactly when demand arrives.
- 04
Delivered in full, on time
Our own fleet on regular routes means complete orders, on schedule, across the country — fewer gaps on a broad shelf.